Oh hi! :)

I'm Alexa- your friendly, neighborhood, copywriter, content marketer, and storyteller. Not the robot that orders DoorDash and plays your throwback playlist.

I help mission-driven brands turn complex ideas into clear, compelling content that connects. Whether it’s writing conversion-driven copy, building scalable content systems, or shaping narrative strategy, my goal is always the same: make your audience stop, feel, and act.

Before I ever optimized a headline or crafted a campaign, I was telling stories—strange, funny, heartfelt, weird stories. And that instinct for narrative still guides my work today, from long-form newsletters about Gilmore Girls or Jane Eyre to high-impact email copy, UX messaging, and everything in between.

So what can you expect when you work with me?

Content Strategy & Execution

From ideation to publishing, I craft multi-channel content strategies that align with business goals—especially in fast-paced, cross-functional environments.

Copywriting & Storytelling

SEO-optimized blog posts (yes- they still, kind of, matter :), landing pages, email funnels, ad copy, internal comms, and beyond—always tailored to audience needs and brand voice.

Marketing with Empathy

Whether writing for veterans, small business owners, or technical stakeholders, I translate complex messaging into language people actually understand and act on.

Performance-Driven Messaging

A/B testing, content audits, and feedback loops are part of my process. I don’t just write well—I write with purpose.

I bring curiosity, clarity, and a results-oriented mindset to every project. Whether you're looking to grow brand awareness, streamline your messaging, or connect with your audience in a more meaningful way—I'm here to help:

* Boost user engagement by 30% with targeted “How-to” email sequences

* Drive a 500% increase in segmented-audience response via strategic outreach

* Bridge communication gaps as an interdepartmental liaison in both B2B SaaS and B2C agency environments

* And so much more!

In these past 10 years as a content marketer, I've learned the secret to crafting a story that truly connects with your audience. Whether it's a user onboarding sequence, a sales enablement guide, or a thought leadership blog, I bring storytelling to strategy—so your content doesn’t just sound good, it performs.

If you want to learn more, make sure to connect with me on LinkedIn :)

Certifications

  • HubSpot Certified: Inbound Marketing, Content Marketing, Email Marketing
  • Growclass Certified: Growth Marketing

Specialties:

  • Content Strategy
  • UX Writing
  • Cross-Functional Collaboration
  • Email Campaigns
  • Storytelling
  • Technical Writing
  • Bravo Trivia for days
  • Book Rants for years.....
Tools:
  • HubSpot
  • Google Workspace
  • Microsoft Office Suite
  • Slack
  • Salesforce
  • ChatGPT
  • Jasper
  • Bard
  • Frase
  • Canva
  • WordPress
  • PowerPoint
  • Jira
  • Monday
  • Asana
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