Oh hi! :)
I'm Alexa- your friendly, neighborhood, copywriter, content marketer, and storyteller. Not the robot that orders DoorDash and plays your throwback playlist.
I help mission-driven brands turn complex ideas into clear, compelling content that connects. Whether it’s writing conversion-driven copy, building scalable content systems, or shaping narrative strategy, my goal is always the same: make your audience stop, feel, and act.
Before I ever optimized a headline or crafted a campaign, I was telling stories—strange, funny, heartfelt, weird stories. And that instinct for narrative still guides my work today, from long-form newsletters about Gilmore Girls or Jane Eyre to high-impact email copy, UX messaging, and everything in between.
So what can you expect when you work with me?
Content Strategy & Execution
From ideation to publishing, I craft multi-channel content strategies that align with business goals—especially in fast-paced, cross-functional environments.
Copywriting & Storytelling
SEO-optimized blog posts (yes- they still, kind of, matter :), landing pages, email funnels, ad copy, internal comms, and beyond—always tailored to audience needs and brand voice.
Marketing with Empathy
Whether writing for veterans, small business owners, or technical stakeholders, I translate complex messaging into language people actually understand and act on.
Performance-Driven Messaging
A/B testing, content audits, and feedback loops are part of my process. I don’t just write well—I write with purpose.
I bring curiosity, clarity, and a results-oriented mindset to every project. Whether you're looking to grow brand awareness, streamline your messaging, or connect with your audience in a more meaningful way—I'm here to help:
* Boost user engagement by 30% with targeted “How-to” email sequences
* Drive a 500% increase in segmented-audience response via strategic outreach
* Bridge communication gaps as an interdepartmental liaison in both B2B SaaS and B2C agency environments
* And so much more!
In these past 10 years as a content marketer, I've learned the secret to crafting a story that truly connects with your audience. Whether it's a user onboarding sequence, a sales enablement guide, or a thought leadership blog, I bring storytelling to strategy—so your content doesn’t just sound good, it performs.
If you want to learn more, make sure to connect with me on LinkedIn :)
Certifications
- HubSpot Certified: Inbound Marketing, Content Marketing, Email Marketing
- Growclass Certified: Growth Marketing
Specialties:
- Content Strategy
- UX Writing
- Cross-Functional Collaboration
- Email Campaigns
- Storytelling
- Technical Writing
- Bravo Trivia for days
- Book Rants for years.....
Tools:
- HubSpot
- Google Workspace
- Microsoft Office Suite
- Slack
- Salesforce
- ChatGPT
- Jasper
- Bard
- Frase
- Canva
- WordPress
- PowerPoint
- Jira
- Monday
- Asana
